Dynamitick closes a capital increase of € 493,000
Dynamitick, a startup of LVenture Group portfolio specialized in solutions of dynamic pricing ticketing for the sports and entertainment industries, has closed a capital increase of € 493,000.
The operation took place in three stages: the first of 255 thousand euros in August 2016; the second of 95 thousand euros in December; the third, now finalized, has seen a further investment of 143 thousand euros.
The capital increase was subscribed by leading investors and business angels, including LVenture Group, a holding company listed on the Italian Stock Exchange, which took part in the first stage along with some business angels, Shark Bites, whose reference shareholder is Fabio Cannavale, founder and CEO of Lastminute.com Group, Wylab, the first incubator in Italy focused on technologies applied to the world of sport.
Recently, Deloitte, a global leader in business advisory services, has grasped the potential of Dynamitick proposal, with which it has signed a strategic partnership to promote his technology on the Italian market.
Dynamitick is the first company in Italy to provide dynamic ticket pricing solutions for the sports industry, cinemas, theaters, live events and amusement parks.
Through its artificial intelligence algorithms, Dynamitick identifies the “right price” of each ticket according to market demand, sales results, the propensity for consumer spending, and fluctuations of specific variable providing the opportunity to boost admissions, revenues and limiting the number of unsold tickets.
Operative since February 2016 and graduated in June from the Acceleration Program of LUISS ENLABS, Accelerator born from a joint venture between LVenture Group and the LUISS University, in just one year the company was able to build a significant customer base, which now ranges from several Italian areas of entertainment: cinema, where it made his debut with the Multiplex Plinius in Milan, and then to extend its solutions to other cinemas; Italian football and basketball, through the agreements respectively with Virtus Entella (Serie B) and Auxilium Fiat Torino (Serie A).
The commercial results are very positive: in the cinema, the partner theaters have seen an increase in audiences of 18% and revenues by 15%.