{"id":507,"date":"2020-02-10T14:40:18","date_gmt":"2020-02-10T13:40:18","guid":{"rendered":"http:\/\/www.lventuregroup.com\/InvestorRelations\/magazineen\/?p=507"},"modified":"2022-09-02T15:47:11","modified_gmt":"2022-09-02T13:47:11","slug":"the-marketing-intelligence-platform-bigprofiles-raises-e15m-in-order-to-allow-companies-to-increase-their-customer-base","status":"publish","type":"post","link":"https:\/\/lventuregroup.com\/en\/the-marketing-intelligence-platform-bigprofiles-raises-e15m-in-order-to-allow-companies-to-increase-their-customer-base\/","title":{"rendered":"The marketing intelligence platform BigProfiles raises \u20ac1,5M in order to allow companies to increase their customer base"},"content":{"rendered":"\r\n<p><em>The investment round was led by Invitalia Ventures and LVentureGroup. The funds will be focused on strengthening its leadership in the Italian Marketing Intelligence sector and facilitating further international expansion growth<\/em><\/p>\r\n\r\n\r\n\r\n<p>The Italian startup <strong>BigProfiles<\/strong>, an SaaS B2B platform that enables companies to profile their customers and predict their behaviors with its proprietary Artificial Intelligence solutions, has closed a new <strong>1,5 Million Euro<\/strong> investment round led by existing investors <strong>Invitalia Ventures<\/strong>, <strong>LVenture Group <\/strong>and various business angels.<\/p>\r\n\r\n\r\n\r\n<p>BigProfiles offers\r\nanalytics and AI based marketing intelligence services for companies. Thanks to\r\na number of commercial agreements that guarantee access to aggregated data from\r\nsocial networks and Open Data sources, BigProfiles creates an anonymous profile\r\nfor each consumer with over 250 probabilistic indicators on income, wealth,\r\neducation, consumption, interests and much more.<\/p>\r\n\r\n\r\n\r\n<p>By applying\r\nMachine Learning and Artificial Intelligence algorithms on these anonymous profiles,\r\nBigProfiles predicts the chance for purchase, churn or other related behaviors\r\nof each companies\u2019 client or prospect. All BigProfiles activities are taken in\r\ncompliance with the European Privacy Legislation Laws.<\/p>\r\n\r\n\r\n\r\n<p>The startup\u2019s\r\nresults speak for themselves: the client companies have recorded sales increases\r\nof up to 150% by applying BigProfiles technology.<\/p>\r\n\r\n\r\n\r\n<p>Born as part of\r\nCEO and Co-Founder <strong>Lorenzo Luce<\/strong>\u2019s\r\nPh.D. studies, BigProfiles was launched in 2017 from LVenture Group\u2019s\r\nAcceleration Program and closed that same year a previous capital increase of\r\n600.000,00 Euros. Luce is also Member of the Commission of Experts on\r\nArtificial Intelligence for the Italian Ministry of Economic Development and took\r\npart in the Italian delegation to the latest G7 on Artificial Intelligence. &nbsp;<\/p>\r\n\r\n\r\n\r\n<p>BigProfiles\r\noperates in the sector of Artificial Intelligence software, with a global value\r\nof 14 billion dollars and a 35% CAGR (<em>Tractica<\/em>, <em>2019<\/em>), where the\r\nsegment of Marketing Intelligence has now reached a global value of over 2\r\nbillion dollars.<\/p>\r\n\r\n\r\n\r\n<p>\u201c<em>BigProfiles is\r\none of the most promising Italian startups in the Artificial Intelligence\r\nsector, with a proprietary technology that offers to client companies a great\r\ncompetitive advantage. LVenture Group strongly believes in its further growth\r\npotential and this new investment round will strengthen its leadership in the\r\nItalian Marketing Intelligence market and support the international expansion<\/em>\u201d,\r\nsaid <strong>Luigi Capello<\/strong>, <strong>CEO of LVenture Group<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>\u201c<em>This new\r\ninvestment round will allow us to keep investing in growth and in the future\r\ndevelopment of new successful products. Our goal is to enable radical\r\ninnovation in marketing, sales, and CRM strategies, thanks to our proprietary\r\ntechnology able to predict the customers\u2019 behaviors<\/em>\u201d, said <strong>Lorenzo Luce<\/strong>,\r\n<strong>CEO of BigProfiles<\/strong>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"The investment round was led by Invitalia Ventures and LVentureGroup. The funds will be focused on strengthening its leadership in the Italian Marketing Intelligence sector and facilitating further international expansion growth The Italian startup BigProfiles, an SaaS B2B platform that enables companies to profile their customers and predict their behaviors with its proprietary Artificial Intelligence [&hellip;]","protected":false},"author":2,"featured_media":8806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[495,496],"tags":[360,388,389],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The marketing intelligence platform BigProfiles raises \u20ac1,5M in order to allow companies to increase their customer base - LVenture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lventuregroup.com\/en\/the-marketing-intelligence-platform-bigprofiles-raises-e15m-in-order-to-allow-companies-to-increase-their-customer-base\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The marketing intelligence platform BigProfiles raises \u20ac1,5M in order to allow companies to increase their customer base - LVenture\" \/>\n<meta property=\"og:description\" content=\"The investment round was led by Invitalia Ventures and LVentureGroup. The funds will be focused on strengthening its leadership in the Italian Marketing Intelligence sector and facilitating further international expansion growth The Italian startup BigProfiles, an SaaS B2B platform that enables companies to profile their customers and predict their behaviors with its proprietary Artificial Intelligence [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lventuregroup.com\/en\/the-marketing-intelligence-platform-bigprofiles-raises-e15m-in-order-to-allow-companies-to-increase-their-customer-base\/\" \/>\n<meta property=\"og:site_name\" content=\"LVenture\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-10T13:40:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-02T13:47:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lventuregroup.com\/wp-content\/uploads\/2020\/02\/The-marketing-intelligence-Big-Profiles-raises.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lventure\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lventure\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lventuregroup.com\/en\/the-marketing-intelligence-platform-bigprofiles-raises-e15m-in-order-to-allow-companies-to-increase-their-customer-base\/\",\"url\":\"https:\/\/lventuregroup.com\/en\/the-marketing-intelligence-platform-bigprofiles-raises-e15m-in-order-to-allow-companies-to-increase-their-customer-base\/\",\"name\":\"The marketing intelligence platform BigProfiles raises \u20ac1,5M in order to allow companies to increase their customer base - LVenture\",\"isPartOf\":{\"@id\":\"https:\/\/lventuregroup.com\/#website\"},\"datePublished\":\"2020-02-10T13:40:18+00:00\",\"dateModified\":\"2022-09-02T13:47:11+00:00\",\"author\":{\"@id\":\"https:\/\/lventuregroup.com\/#\/schema\/person\/f3de994d8daec9e6ee40737889da02ac\"},\"breadcrumb\":{\"@id\":\"https:\/\/lventuregroup.com\/en\/the-marketing-intelligence-platform-bigprofiles-raises-e15m-in-order-to-allow-companies-to-increase-their-customer-base\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lventuregroup.com\/en\/the-marketing-intelligence-platform-bigprofiles-raises-e15m-in-order-to-allow-companies-to-increase-their-customer-base\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lventuregroup.com\/en\/the-marketing-intelligence-platform-bigprofiles-raises-e15m-in-order-to-allow-companies-to-increase-their-customer-base\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The marketing intelligence platform BigProfiles raises \u20ac1,5M in order to allow companies to increase their customer base\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lventuregroup.com\/#website\",\"url\":\"https:\/\/lventuregroup.com\/\",\"name\":\"LVenture\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lventuregroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/lventuregroup.com\/#\/schema\/person\/f3de994d8daec9e6ee40737889da02ac\",\"name\":\"lventure\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lventuregroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/789d7c9e3b8324d8ccdedddd03e46e55?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/789d7c9e3b8324d8ccdedddd03e46e55?s=96&d=mm&r=g\",\"caption\":\"lventure\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The marketing intelligence platform BigProfiles raises \u20ac1,5M in order to allow companies to increase their customer base - LVenture","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lventuregroup.com\/en\/the-marketing-intelligence-platform-bigprofiles-raises-e15m-in-order-to-allow-companies-to-increase-their-customer-base\/","og_locale":"en_US","og_type":"article","og_title":"The marketing intelligence platform BigProfiles raises \u20ac1,5M in order to allow companies to increase their customer base - LVenture","og_description":"The investment round was led by Invitalia Ventures and LVentureGroup. 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