{"id":8624,"date":"2021-11-03T17:16:35","date_gmt":"2021-11-03T16:16:35","guid":{"rendered":"https:\/\/lventuregroup.com\/?p=8624"},"modified":"2022-09-06T14:18:35","modified_gmt":"2022-09-06T12:18:35","slug":"motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round","status":"publish","type":"post","link":"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/","title":{"rendered":"Emotiva, the emotion recognition startup, closes a \u20ac610K seed investment round"},"content":{"rendered":"<p class=\"western\" align=\"center\"><span style=\"font-family: Helvetica Neue, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><i>Business angels and LVenture Group invest in the <\/i><\/span><\/span><\/span><span style=\"color: #020202;\"><span style=\"font-family: Helvetica Neue, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><i>deep tech artificial intelligence company sharpened on emotion recognition.<\/i><\/span><\/span><\/span><\/span><\/p>\r\n<p class=\"western\" align=\"center\"><span style=\"color: #020202;\"><span style=\"font-family: Helvetica Neue, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><i>Emotiva has developed computer vision and machine learning algorithms to analyse people&#8217;s emotional responses in real-time, measuring facial micro-expressions<\/i><\/span><\/span><\/span><\/span><\/p>\r\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>Emotiva<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">, a deep tech artificial intelligence company sharpened on emotion recognition closed a seed investment round of <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>610 thousand euros<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"> led by <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>business angels<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"> and <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>LVenture Group<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">. <\/span><\/span><\/p>\r\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">Emotiva was accelerated in 2020 by <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>LVenture Group\u2019s Acceleration Program LUISS EnLabs<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">. The startup <\/span><\/span><span style=\"color: #020202;\"><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">develops computer vision and machine learning algorithms to analyse people&#8217;s emotional responses in real-time, measuring facial micro-expressions through a standard webcam, to collect data useful to understand human behaviours.<\/span><\/span><\/span><\/p>\r\n<p class=\"western\" align=\"justify\"><span style=\"color: #020202;\">\u00a0<\/span><\/p>\r\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">Thanks to its proprietary technology, the startup has launched the SaaS platform <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>EmPower<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">, a media analytics tool that measures audience attention and engagement, obtaining in a few clicks valuable insights on their unconscious response. Through EmPower, companies can make accurate decisions about marketing campaigns, using attention and emotional engagement as new metrics to evaluate content performance, correct targeting and avoid waste of budget.<\/span><\/span><\/p>\r\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">Emotiva fulfils the need for companies to understand more deeply the consumers&#8217; decision-making process, making affordable complex and not easily accessible data. A growing trend confirmed by the startup\u2019s results, which in the first half of 2021 has more than quadrupled the turnover.<\/span><\/span><\/p>\r\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">Emotiva partners actively with the <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>PHuSE Lab<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">, the <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><i>Computer Science department<\/i><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"> of the <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><i>University of Milan<\/i><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">, and with the main Italian universities in the field of computer vision and robotics for the research and development of new algorithmic models also applicable in sectors such as HRtech and Fintech.<\/span><\/span><\/p>\r\n<p class=\"western\" align=\"justify\">\u201c<span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><i>We, a group of private investors with considerable experience in the sectors of business data, software, HR and sales, are very excited to be leading this round of investments in Emotiva. The broad application of their cutting-edge technology that gauges people\u2019s emotions and reactions to what they see, hear or otherwise experience, is helping customers to make the right investment decisions, based on proven scientific research. Emotiva\u2019s existing track record and their pipeline of exciting projects, with major players from a variety of industries, prove the business case and Emotiva\u2019s impressive scope for growth<\/i><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">\u201d, said <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>Mark Schwerzel<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">, <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>Business Angel<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">.<\/span><\/span><\/p>\r\n<p class=\"western\" align=\"justify\">\u201c<span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><i>Deep tech is today the new global frontier of innovation, with investments exceeding $ 60 billion in 2020 and estimated to triple by 2025. Emotiva has developed a cutting-edge technology based on artificial intelligence that recognises human emotions, a crucial driver in the\u00a0decision-making process, considering how more than 90% of our behaviours are determined by them. Nowadays, it is crucial for companies to measure and analyse these high added-value data, to gain a deep understanding of consumers, thus optimizing processes and avoiding the waste of economic resources<\/i><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">&#8220;, said <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>Luigi Mastromonaco<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">, <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>Head of Investments &amp; Growth of LVenture Group<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">.<\/span><\/span><\/p>\r\n<p class=\"western\" align=\"justify\">\u201c<span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><i>This investment round is an important first step which takes place in a crucial moment of strong growth. The path undertaken, with experienced investors in diversified sectors, is essential to face the new challenges that are emerging in an expanding market. Being aware that Emotiva is a universal technology because human beings \u2013 quoting the neuroscientist Antonio Damasio \u2013 are not thinking machines that get excited but emotional machines that think<\/i><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">\u201d, said <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>Lorenzo Corbo<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">, <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>Andrea Lori and Andrea Sempi<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">, <\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\"><b>Co-Founders of Emotiva<\/b><\/span><\/span><span style=\"font-family: Helvetica Neue, serif;\"><span lang=\"en-US\">.<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"Business angels and LVenture Group invest in the deep tech artificial intelligence company sharpened on emotion recognition. Emotiva has developed computer vision and machine learning algorithms to analyse people&#8217;s emotional responses in real-time, measuring facial micro-expressions Emotiva, a deep tech artificial intelligence company sharpened on emotion recognition closed a seed investment round of 610 thousand [&hellip;]","protected":false},"author":1,"featured_media":8625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[495,496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emotiva, the emotion recognition startup, closes a \u20ac610K seed investment round - LVenture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emotiva, the emotion recognition startup, closes a \u20ac610K seed investment round - LVenture\" \/>\n<meta property=\"og:description\" content=\"Business angels and LVenture Group invest in the deep tech artificial intelligence company sharpened on emotion recognition. Emotiva has developed computer vision and machine learning algorithms to analyse people&#8217;s emotional responses in real-time, measuring facial micro-expressions Emotiva, a deep tech artificial intelligence company sharpened on emotion recognition closed a seed investment round of 610 thousand [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/\" \/>\n<meta property=\"og:site_name\" content=\"LVenture\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-03T16:16:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-06T12:18:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lventuregroup.com\/wp-content\/uploads\/2022\/08\/2021-11-03_emotiva.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pixell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pixell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/\",\"url\":\"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/\",\"name\":\"Emotiva, the emotion recognition startup, closes a \u20ac610K seed investment round - LVenture\",\"isPartOf\":{\"@id\":\"https:\/\/lventuregroup.com\/#website\"},\"datePublished\":\"2021-11-03T16:16:35+00:00\",\"dateModified\":\"2022-09-06T12:18:35+00:00\",\"author\":{\"@id\":\"https:\/\/lventuregroup.com\/#\/schema\/person\/2b56263453efda37923ee8678c4141ae\"},\"breadcrumb\":{\"@id\":\"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Emotiva, the emotion recognition startup, closes a \u20ac610K seed investment round\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lventuregroup.com\/#website\",\"url\":\"https:\/\/lventuregroup.com\/\",\"name\":\"LVenture\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lventuregroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/lventuregroup.com\/#\/schema\/person\/2b56263453efda37923ee8678c4141ae\",\"name\":\"pixell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lventuregroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aeea125ef6a28eddc7ac277c2de07dba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aeea125ef6a28eddc7ac277c2de07dba?s=96&d=mm&r=g\",\"caption\":\"pixell\"},\"sameAs\":[\"https:\/\/lventuregroup.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Emotiva, the emotion recognition startup, closes a \u20ac610K seed investment round - LVenture","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/","og_locale":"en_US","og_type":"article","og_title":"Emotiva, the emotion recognition startup, closes a \u20ac610K seed investment round - LVenture","og_description":"Business angels and LVenture Group invest in the deep tech artificial intelligence company sharpened on emotion recognition. Emotiva has developed computer vision and machine learning algorithms to analyse people&#8217;s emotional responses in real-time, measuring facial micro-expressions Emotiva, a deep tech artificial intelligence company sharpened on emotion recognition closed a seed investment round of 610 thousand [&hellip;]","og_url":"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/","og_site_name":"LVenture","article_published_time":"2021-11-03T16:16:35+00:00","article_modified_time":"2022-09-06T12:18:35+00:00","og_image":[{"width":1667,"height":1667,"url":"https:\/\/lventuregroup.com\/wp-content\/uploads\/2022\/08\/2021-11-03_emotiva.jpeg","type":"image\/jpeg"}],"author":"pixell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pixell","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/","url":"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/","name":"Emotiva, the emotion recognition startup, closes a \u20ac610K seed investment round - LVenture","isPartOf":{"@id":"https:\/\/lventuregroup.com\/#website"},"datePublished":"2021-11-03T16:16:35+00:00","dateModified":"2022-09-06T12:18:35+00:00","author":{"@id":"https:\/\/lventuregroup.com\/#\/schema\/person\/2b56263453efda37923ee8678c4141ae"},"breadcrumb":{"@id":"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lventuregroup.com\/en\/motiva-the-emotion-recognition-startup-closes-a-e610k-seed-investment-round\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Emotiva, the emotion recognition startup, closes a \u20ac610K seed investment round"}]},{"@type":"WebSite","@id":"https:\/\/lventuregroup.com\/#website","url":"https:\/\/lventuregroup.com\/","name":"LVenture","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lventuregroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/lventuregroup.com\/#\/schema\/person\/2b56263453efda37923ee8678c4141ae","name":"pixell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lventuregroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aeea125ef6a28eddc7ac277c2de07dba?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aeea125ef6a28eddc7ac277c2de07dba?s=96&d=mm&r=g","caption":"pixell"},"sameAs":["https:\/\/lventuregroup.com"]}]}},"_links":{"self":[{"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/posts\/8624\/"}],"collection":[{"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/comments\/?post=8624"}],"version-history":[{"count":3,"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/posts\/8624\/revisions\/"}],"predecessor-version":[{"id":8960,"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/posts\/8624\/revisions\/8960\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/media\/8625\/"}],"wp:attachment":[{"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/media\/?parent=8624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/categories\/?post=8624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lventuregroup.com\/en\/wp-json\/wp\/v2\/tags\/?post=8624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}