Pantene and Moschino, together with Chiara Ferragni and in partnership with LVenture Group launch the second “FORTI INSIEME” call for startups and innovative projects.

Following the first edition’s success, the new “Forti Insieme” call aims to provide solid financial support to entrepreneurial projects eager to make a social impact.

Startups, teams and entrepreneurs can apply directly online at www.fortiinsieme.com until 16 January 2023.

Ten finalists will be selected from the applications received, from which one to three projects will be chosen to receive a total grant of €75,000.

The winners will be selected by April 2023 by an exceptional jury composed of Valeria Consorte, VP Beauty Care P&G Italy, Brooke Pace, Moschino Global Head of Communication, Chiara Ferragni, Entrepreneur and Luigi Capello, CEO LVenture Group.

“The collaboration between Pantene and Moschino is a winning union of two great brands that, despite operating in different sectors, share similar values such as empowerment and social responsibility. Strength and the importance of believing in oneself are at the heart of the new PanteneXMoschino capsule collection because hair, like clothes, has the tremendous power to make us feel more confident and stronger. Furthermore, Pantene and Moschino join forces to create a positive impact on society by launching the second edition of ‘Forti Insieme‘ to support entrepreneurial projects with a social impact“, said Valeria Consorte – Vice President Beauty P&G Italy.

“I am delighted to extend this long-standing collaboration with Pantene to a much-loved fashion brand like Moschino, which conveys positive messages to every generation through a free and creative philosophy of life. Together with Pantene and Jeremy Scott, we want to instil confidence in anyone who wants to realise an entrepreneurial idea with a strong social impact. The new Pantene X Moschino collection is an ideal starting point to feel strong and determined starting with your hair“, said Chiara Ferragni – Pantene Brand Ambassador.

“I have always believed in the social value of fashion, which I consider a reflection and sometimes a reaction of our times and the world around us; that is why we are launching the ‘Forti Insieme’ initiative with Pantene.  I am happy to be able to instil strength in the people who follow us and show that together we are stronger”, said Jeremy Scott – Creative Director Moschino.

“LVenture Group’s goal is to launch the companies of the future, selecting talents with innovative projects and supporting them in their growth path. We believe that the innovations developed by startups are fundamental in responding to today’s great challenges and their ability to generate social impact. We are very pleased to be able to contribute together with Pantene and Moschino to the second edition of ‘Forti Insieme’, supporting new startups with solutions able to break down barriers and transform our society by making it more inclusive and sustainable“, concludes Antonella Zullo – Head of Open Innovation at LVenture Group.