The SaaS platform that enables in-depth, real-time market research using Artificial Intelligence doubled its turnover in 2021 thanks to a fast-growing customer portfolio that includes major national and international marketing agencies and corporate
KPI6, the SaaS platform that enables rapid, in-depth and real-time market research, has completed a new €2 million funding round subscribed for €1 million by Fondo Rilancio Startup, managed by CDP Venture Capital Sgr, as well as other co-investors such as LVenture Group, AZ Eltif ALIcrowd and Azimut Digitech Fund, both managed by Azimut Libera Impresa SGR SpA, Gellify, Moffu Labs and Patrimon Cube.
In order to accelerate the growth path, the Italian company launched in 2016 with LVenture Group’s acceleration programme, defined an equity crowdfunding capital raising on Mamacrowd (the most important Italian platform for equity crowdfunding operations that allows to invest in the best Italian startups and SMEs), which exceeded the minimum target in record time and reached over €500,000 in investments.
Thanks to this new capital, KPI6 will be able to continue with its development plan that includes the Consumer Intelligence revolution, as well as developing new technologies to bring brands closer to consumers. The start-up is expanding its presence abroad, especially in Europe, a target market for planned investments over the next two years. The funds raised will also support the development path for the near future by planning investments in the sales, marketing and product area.
KPI6 is the software that solves the main problems associated with traditional market research, thanks to an innovative methodology based on social listening. Specifically, KPI6 collects the opinions expressed publicly on the web and social networks by online users and, thanks to the use of several Artificial Intelligence algorithms (one of which is proprietary), analyses online content in order to determine the interests, personality and other characteristics of each audience segment.
Through the use of this innovative software, companies can not only refine their knowledge of their customer-types and stay up-to-date with the evolution of changing tastes and habits, but also explore other categories of users and satisfy these new needs, reducing the distance between the brand and the end consumer. In addition, the technologies and processes of KPI6 products are compliant with the changes recently introduced by the Italian Data Protection Authority and allow brands that have already adapted to the new rules to make up for the 20% to 40% loss of data on their sites.
The market context, the uniqueness and the continuous evolution of the product have driven the growth of KPI6 from an MRR of €25K in 2020 to €100K at the end of 2021, maintaining a 5% presence in the international context, which will grow during 2022. As for new clients in its portfolio, increasing from 20 to 30 in the last year, including industry players such as Accenture, Deloitte, P&G and Save the Children.
“We are proud to have on board investors who share our vision” explains Alberto Nasciuti, CEO and co-founder of KPI6, “and to have received renewed confidence from the market to invest in our project, which embraces continuous innovation, technology and big data. Between 2020 and 2021, monthly recurring revenues have more than doubled, surpassing the EUR 100,000 threshold, and the client portfolio, consisting of major international brands such as PWC, The Coca-Cola Company and Sky, has grown by 60%“.
“KPI6 is a fast-growing Italian startup, as proven by the results achieved consistently over the last period and the partnerships forged with leading international corporations and brands. Large companies increasingly need to understand the behaviour and new needs of consumers in real time, and the Artificial Intelligence technology developed over the years by KPI6 responds effectively to this market need. This new capital increase will launch the startup’s international expansion path and further increase its value,” said Luigi Capello, CEO of LVenture Group.