Reasoned Art certifies the sale of digital works of art through NFT and blockchain technology. The entrepreneur and collector of contemporary art Rosario Bifulco invested in the startup, together with LVenture Group
The startup Reasoned Art closed its first investment round of 310 thousand euros. Rosario Bifulco, president of the auction house Finarte S.p.A and collector of contemporary art, participated in the investment, together with LVenture Group, which selected the startup for its LUISS EnLabs Acceleration Program.
Thanks to this investment, the team led by the founders Giulio Bozzo (Arts, Enhancement and Market student at the IULM University of Milan) and Andrea Marec (graduated in Economics and Social Sciences from the Bocconi University of Milan and the Keio University of Tokyo) will be able to effectively plan the next steps to scale up.
On June 10th, Reasoned Art curated the first decentralized exhibition of CryptoArt in Italy, exhibiting the works of Annibale Siconolfi, fuse * and Giuseppe Ragazzini on the screens of 30 newsstands in Milan; and eventually selling them during the first Italian CryptoArt auction.
Reasoned Art, launched last June at the MEET – Digital Culture Center in Milan, is the first Italian gallery dedicated to CryptoArt: it selects the best digital artists worldwide, curates physical and virtual exhibitions, and certifies the authenticity of works allowing their sale through NFT.
“We are very proud to actively enhance the digital art and culture system in Italy and Europe. After the dark period we all have faced, we want to contribute to our country’s rebirth through a new way of enjoying art, where viewers become part of the whole value generation process. A conscious use of the blockchain represents a game changer for the future of our society. We would like to thank LVenture and Rosario Bifulco for their support and for sharing our vision”, said Giulio Bozzo, CEO & Founder of Reasoned Art, and Andrea Marec CFO & CO-Founder of Reasoned Art.
“The blockchain and Non-Fungible Tokens are opening new frontiers in the entertainment and art sectors, attracting more and more investors’ attention. Thanks to digital and new technologies, the relaunch of the artistic and cultural sector after Covid-19 will not only make the most of the existing scenario but will also produce new value. Reasoned Art enters our Acceleration Program with a great positioning on this trend and a relevant capital increase for the pre-seed phase” said Giulio Montoli, Head of Acceleration in LVenture Group.
“For a long-time art lover like me, entering the world of CryptoArt is a natural evolution. The introduction of NFTs in the art market is changing this world not only for consumers but for creators as well, with a great potential for whoever will be able to grasp it, among new and established artists. To support Reasoned Art means to boost a truly innovative project, a bridge between tradition and future, right from its first steps. I like the idea of combining the physical and the virtual in a single place where art lovers and collectors can have a look towards the future, without forgetting the enormous artistic tradition we rely on”, said Rosario Bifulco, entrepreneur and collector of contemporary art.